Agency Consultancy
Building a new service line inside an established agency
Defining a new commercial proposition inside a design-led agency, giving it a production model it could deliver profitably, and opening the relationships to sell it.
Challenge
An established design-led agency wanted to offer creative experience and film services to existing clients, but the capability, delivery process and commercial relationships to deliver them profitably were not yet in place.
Approach
- Worked alongside the founder and leadership team to define the service proposition and where it sat commercially.
- Developed the internal capability of the team, particularly around production craft.
- Introduced more efficient delivery processes and supplier models to protect margin.
- Opened access to an established industry network to build new partnerships and commercial relationships.
Outcome
- A new service line the agency could sell with confidence.
- More efficient delivery and clearer commercial control.
- New partnerships and commercial relationships in the market.
Service area
This work sits within Creative business consultancy at ANDvisory. Related reading: fractional leadership, growth and commercial performance and exit, succession and enterprise value.