ANDvisoryANDvisory

Specialist

Specialist experience where the product is people and ideas.

Particular depth in agencies, production companies and content businesses, alongside the core commercial and operational work.

What does a consultant do for a creative or production business?

The same commercial and operational work as in any company, applied to a business whose product is people, judgement and time: scoping and pricing, resourcing and freelance cost, utilisation, delivery capacity, and the commercial models behind agency and production work.

This comes from having run these businesses rather than from sector research: building propositions, running production, managing suppliers and being accountable for the commercial result.

Why the sector is different

Creative and production businesses sell judgement, time and relationships. Margin leaks through scoping, resourcing and freelance cost long before it shows in the accounts, and growth is often limited by delivery capacity rather than demand.

This is first-hand experience rather than sector research: building propositions, running production, managing suppliers and being accountable for the commercial result.

Where we help

  • Agency operations and agency growth
  • Production operations and production strategy
  • International production
  • Commercial production models and pricing
  • New service lines and propositions
  • Resourcing, freelance cost and utilisation
  • Transformation within creative organisations

Beyond the sector

ANDvisory is not defined solely by creative businesses. The same commercial and operational disciplines apply to growing SMEs and founder-led companies in any sector.

Questions founders ask

What makes a creative agency valuable to a buyer?

Earnings that repeat, clients that are not concentrated in one or two relationships, delivery that does not depend on the founders, documented commercial process, and a leadership team that runs the business.

Reputation and reel matter far less to a buyer than whether the revenue and margin survive a change of ownership.

How do you make a production company more scalable?

By turning bespoke effort into repeatable process: standard scoping and pricing, clear resourcing models, controlled freelance and supplier cost, and service lines that can be delivered by the team rather than by the founder.

Related work

Better businesses perform better.

Commercial performance and organisational health reinforce one another. It is the philosophy that runs through everything ANDvisory does. Read why →

Advice action.

Specialist commercial and operational experience in agencies, production and content businesses.