Agency Consultancy
Building a new service line inside an established agency
Defining a new commercial proposition inside a design-led agency, giving it a production model it could deliver profitably, and opening the relationships to sell it.
Creative
Grow the agency, not just the workload.
Commercial and operational work for creative agencies: pricing, utilisation, client mix and the structure that lets an agency scale.
What does an agency growth consultant do?
An agency growth consultant works on the economics of the agency: what work is sold, how it is priced and scoped, how time is used against it, and which clients and services actually make money. Growth follows from those decisions rather than from more pitching.
Agencies rarely have a demand problem. They have a pricing, scoping and capacity problem that shows up as long hours and disappointing margin.
Where agency margin goes
- Scopes that grow after the fee is agreed
- Rate cards that no longer reflect the cost of delivery
- Utilisation and resourcing that nobody measures weekly
- Freelance and supplier cost outside the plan
- Clients kept for revenue rather than contribution
- Founders doing work that should sit two levels down
Building a business, not a busy studio
The agencies that become genuinely valuable turn craft into repeatable commercial process: consistent scoping, a leadership team that owns clients and delivery, and revenue that does not depend on the founders being in every room.
Questions founders ask
How do you make a creative business more scalable?
Standardise what can be standardised: scoping, pricing, project set-up, resourcing and reporting. Keep the judgement bespoke and make everything around it repeatable, so capacity can grow without the founders becoming the constraint.
How much client concentration is too much?
There is no universal threshold, but when one or two clients dominate revenue, the agency is exposed and a buyer will discount it. Diversification is a commercial priority, not just a risk register entry.
Related work
Commercial Growth
Taking commercial load off a founder without hiring a director
One day a week of senior commercial leadership: pricing, margin and new business given structure, owners and a reporting rhythm.
Better businesses perform better.
Commercial performance and organisational health reinforce one another. It is the philosophy that runs through everything ANDvisory does. Read why →
Advice action.
Specialist commercial and operational experience in agencies, production and content businesses.